An Apt Analogy

With WWDC this past week, I’ve spent some time sitting – stewing, somewhat – about the iPadOS 15 announcements and the subsequent sessions that have highlighted everything coming in the fall. As I watched the Keynote, I couldn’t help but be slightly disappointed in what we didn’t get.1 At the time of writing this, and for at least until the public betas, I don’t have anything installed. I’ll let everyone else fall on that sword. But I’m still monitoring and saving bits of information that I see which are relevant to me, noting the things that will change for me once I get it loaded on my devices, and what it possibly means for the future of this device.

For a long time, I had the 11″ iPad Pro in a Smart Keyboard Folio (when it wasn’t paired with my monitor, external keyboard, and the Magic Trackpad). I wanted to move up in size, but I had been burned by not upgrading at the right time before all the way back to the 10.5″ iPad Pro and was determined not to make that same mistake again. But I’m sitting here on the other side of WWDC wondering if buying the 12.9″ M1 iPad Pro with 1TB of storage and the Magic Keyboard was the right decision: Apple gave us nothing with iPadOS 15 which requires it and there is no differentiation (yet) to warrant that much power. It’s a device that is so capable from a hardware standpoint yet is missing so much in the software. And I’d be lying if I said I didn’t have thoughts of what the hell Apple is thinking with the iPad and how it’s not going the way many of us want. Ultimately, I do believe it was the right decision based on how long I keep my devices, and I’ll do my best not to complain further.

When people start to complain about computing devices, they often turn to their favorite car analogy. But most of them get the wrong vehicle type when it comes to the iPad Pro. It’s not a V8 sports car. It’s not a motorcycle. It’s not a bike. It’s a modular computer which can do a lot of things well, makes trade-offs in certain areas to maintain flexibility and portability anywhere you want to go. So if you are going to target the iPad in this way, use an apt vehicle analogy:

The iPad is a Wrangler.
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